7 Tips To Increase Your Conversion Rate
Internet marketing has become the biggest bet of the companies, aware that their clients take more time connected to the Internet, have changed their marketing and communication strategies. From this background, IBM Company and recognized leader in marketing applications, has presented research of the 7 key tips that marketers has to be applied in the control over their online initiatives to boost their conversion rate.
1. To understand the possible outcomes
The personalization of content and individual interactions with customers generates an increased return on investment. In accordance with Jupiter Research, sending personalized emails considering data from interactions with internet channels produces almost 4x more revenue than generic email. Furthermore, as shown with a study by Forrester Research, 58% of internet marketers who delivered personalized content for their customers noticed an increase in conversion rate over 5% this past year.
2. Check out what you do not want to see competition
Several marketers online use the possibilities of individualized interaction, giving a clear competitive advantage to those who do. Even among the companies identified as “leaders”, only 7% customized online bringing on a poor conversion rate.
3. Entering the individual-level data
The successful online marketing professionals must consolidate data from sources like behavior in sites, the responses of selling and social media activity, from your behavior of person users.
4. Doing work in an agile at every stage
To take advantage of the benefits of personalized communications, marketing professionals must manage every step of the process efficiently. This process includes a chance to access reports and data analysis of various marketing initiatives, the availability of segmentation and targeting capabilities to attain a precise marketing oriented each micro segment, article marketing to campaigns instantly and implementation of coordinated campaigns with content.
5. Automated to improve the effectiveness
If marketers had to do each step manually, there’d be no way to customize content and communications program in line with the behavior of every individual. The marketing automation software enables professionals to define rules of behavior activation of each and every client and customized content that will convert data online interactions in a marketing strategies inside a scalable manner.
6. Give to the Marketing Department greater control
Marketing requires a platform that does not require technical assistance resources, since the more influenced by IT for that elements of their programs not as likely your success. In this regard, a survey of Unica “IT support needs in terms of marketing” is one of the bottlenecks recognized by the professionals within this sector.
7. Acting on knowledge easily and quickly
A single integrated solution puts the power back in the hands of promoting professionals accountable for producing results, especially on conversion rate. To achieve this, you need to have a suite of online marketing efficient and easy to use that enables a workflow to allow fast and facilitate automated execution of your personalized marketing according to events.